The Truth Beauty Company

 

Getting to know Sarita Coren

Jen FreitasComment

I started in the Beauty business 8 years ago when I opened my first store, dedicated to bringing in the Best Green Beauty products and making them available to the women in my home town. 

My interest and passion in clean living led me to explore what others were doing to promote clean living as well. I came across a blog called 'Edible Facial', dedicated to reviewing the most glorious green beauty products. I fell in love with the pictures, the content, and the ideas; organic living was romantic, chic and everything I wanted to represent. As a long time secret admirer, I often found myself on the blog, deeply connected to its author, Sarita Coren - a mother, a business woman with a passion for holistic living, always wishing we could connect and even work together. 

Years later, I am blessed with the opportunity to connect YOU with Sarita!  As a huge source of inspiration to me, I thought it would be wonderful if you could also get inside her brain and heart, so I sent her some questions and in the hopes to share with you her answers. Lo and behold, we now have this beautiful blog post to share! I hope you enjoy reading through the post as much as I did drafting it, as well as reading it!

I would love for you to leave a comment below with something that deeply resonated with you. I particularly loved this quote: 

'Clean living is another way of saying you’re living in alignment with your core values and with authenticity, integrity, and truth. It isn’t a destination but rather a journey of ongoing evolution and enlightenment. '

So good right? Enjoy Beauties! 

Photo credit: Sarita Coren

Photo credit: Sarita Coren

In this world you’re either growing or you’re dying so get in motion and grow.
— Lou Holtz

HOW DID YOU GET STARTED IN THE BEAUTY WORLD? AND WHAT MADE YOU FIND YOUR PASSION IN 'GREEN BEAUTY'?

My fascination definitely started with my mom’s vanity table. I was enthralled by her false eyelashes in the clear plastic box and by the way she smelled like comfort every night when she wiped off her makeup with Pond’s Cold Cream. Oddly enough, it didn’t occur to me until much later that growing up, I used to see the generic bottles that my father kept in his office because he made wellness products. He passed away when I was 10, which is why I’m assuming I didn’t make that connection earlier. So the intrigue with beauty and wellness has its roots. As I got older, I loved cute packaging and would pick up products from the drugstore often to test them out. After my kids started going to school, I became a beauty and fashion editor at an international newspaper for a couple of years before branching out on my own and starting Edible Facial and now The Hub of Clean Living.

I think beauty without purpose doesn’t have much meaning in it. But beauty with dimension can make a difference. That’s beauty with a mission to enhance our world with sustainable, eco-friendly, and organic practices. It has the potential to benefit our health and skin with biodynamic ingredients. It stimulates our flow with nature. There’s something about connecting with nature that encourages slow beauty which increases our self-love. We begin to have pivotal conversations about how beauty is represented--or misrepresented--in the media. Each of those elements is a part of green beauty and something that I can get on board with. Otherwise, it feels empty and frivolous.

Photo credit: Sarita Coren

Photo credit: Sarita Coren

 

WHAT DOES 'CLEAN LIVING' MEAN AND LOOK LIKE TO YOU?

That’s funny! I’m planning an interview series so that I can showcase other bloggers on The Hub of Clean Living, and one of my questions is the same as this one because “clean living” has an open definition and wears the signature of the one who’s telling their story. That’s what I love about “clean living.” It is an evolving process of cleaning up body, mind, and spirit. All three are interwoven in this mix and essential components. I think to create lasting change, all three have to be engaged in making it happen. You could just as easily say to me “toxic mind, toxic planet” as “toxic beauty, toxic planet.” They are both equally worth cleaning up.

Clean living is another way of saying you’re living in alignment with your core values and with authenticity, integrity, and truth. It isn’t a destination but rather a journey of ongoing evolution and enlightenment.

Photo credit: Sarita Coren

Photo credit: Sarita Coren

 

WHAT ADVICE WOULD YOU GIVE SOMEONE WANTING TO MAKE THE SWITCH TO 'CLEANER LIVING'? AND WHY DO YOU THINK, 'CLEAN LIVING' IS IMPORTANT?

Start where you are. Which means: if you are at that point that you recognize the desire to live clean, then you’ve already made the most important step there is: awareness that something needs to change. That “something” may look different to each person, so begin with what you sense is the most valuable small change you can make in this moment. Maybe it’s swapping a beauty product. But it also could mean it’s time to start a yoga practice or take walks or simply sit still each day and focus on breath work for five minutes. It doesn’t really matter as long as the desire translates into one small actionable step. That’s really all it takes. When someone signs up for The Hub, I offer a number of clean product recommendations to make those first steps easier. But someone can just as easily decide to start with an inspiring book like Jolene Hart’s newest book: Eat Pretty Every Day that’s brimming with simple, yet meaningful ways to incorporate beauty and food rituals into their life.  

In a sense, clean living to me represents growth, and growth is important to me. It means not being satisfied with the status quo and seeking something better. Football coach Lou Holtz said, “In this world you're either growing or you're dying so get in motion and grow.”

 

WHAT DO YOU ENJOY MOST ABOUT RUNNING YOUR BEAUTY BLOG?

A lot! There are the personal growth aspects like unearthing a creative side to me that loves photography that I never even knew about. But the most enjoyable element would have to be the amazing people whom I’ve met along the way. From bloggers to founders to readers, I’m endlessly grateful for their connection. They continue to inspire me and motivate me to elevate myself.

AND WHERE DO YOU FIND YOUR EVERYDAY INSPIRATION?

Inspiration, to me, comes from the heart. Triggers that keep me inspired include listening to a great interview or reading books like Anita Moorjani’s Dying to Be Me, Eben Alexander’s Proof of Heaven, or having a whole-hearted conversation with a friend who engages in self-growth. Sometimes, inspiration comes from being grateful in the moment for all that is and being in a place of conscious awareness to acknowledge it. That’s pretty spectacular and miraculous right there.

Photo credit: Sarita Coren

Photo credit: Sarita Coren

 

LAST QUESTION, AND A KIND OF FUN ONE, IF YOU COULD ONLY LEAVE THE HOUSE WITH ONE PRODUCT, WHAT WOULD IT BE?

Oh dear, to narrow it down to just one... To be honest, I leave with about three products every day and keep these in my car or purse: a toning mist to spritz my face with hydration throughout the day, a good hand cream, and a great lipstick. These are absolute must-haves!