The Truth Beauty Company


Symbols Made Simple

Jen FreitasComment

One of the first questions I get asked when people arrive in my shop is if all the products I stock are ‘organic’; No, not all the products on the shelf are organic.

Why is that, you may be wondering; especially if you have heard me speak about my passion for preservation of our environment. Well, my reasons are multi-faceted.

1.       The beauty industry is largely unregulated, meaning any company can throw on any old label or claim and none would be the wiser.

2.      Generally, I aim to stock the niche, artisan brands and for them the cost of obtaining such certification is beyond their reach, almost impossible. I would rather they spend their money on the best ingredients, anyways!

3.      Lastly, while organic is important, at this point in the ‘cosmetics game’ there is still so much work to be done in terms of eliminating the petrochemicals that are toxic from current formulations.

So there you have it; my top three reasons why I stock ‘natural’ and not exclusively ‘organic’.

However, there are some labels that are used in the cosmetics world and they should mean something to you. What do organic, natural, and cruelty-free and other eco buzz-words mean? Let me help de-code them and so, let’s begin our tour of the earth friendly beauty world! After all, it is important for our planet if we can swap more natural products to replace our old stand-bys!

Let’s start by being mindful of the little critters.

Cruelty-Free Beauty Products: essentially this means that the products haven’t been tested on animals during any phase of production or ingredient sourcing.

Look for the Leaping Bunny symbol because a company has to go through a lot of steps to prove and verify there's no animal testing in any part of the production of their product line.

 The PETA Cruelty-Free Bunny symbol is also a good one to look for; companies have to pledge to follow their standards in order to be listed as PETA Cruelty-Free.

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Vegan Beauty Products

A vegan product essentially means that there are no animal ingredients or by-products in any phase of the production or formulation of the product.

 Look for the "certified vegan" symbol, which also means the product is cruelty-free; double win!


Organic Beauty Products

The term "organic" is by and large unregulated when it comes to beauty. If you see a product that has the USDA Organic symbol, you can feel pretty darn sure (I’m going to say 99% sure) that the product is at least 70% organic.

 You may also come across the ECO-Cert label, which is another organic certifying body that can determine and ensure a product has the requisite 70 percent organic content to wear the "organic" label.


 Gluten-Free Beauty Products

Pretty simple; this means it's free from gluten-based or containing ingredients, and free from cross-contaminants and is usually made in a facility that does not process any forms of gluten. However, there is no certifying body for this, so be forewarned!

Natural Beauty Products

Note of caution here and I sort of touched on this in my intro; that the beauty industry is largely unregulated. Terms like “natural” and “herbal” really mean nothing, especially when it comes to the big guys. They have no unilateral standard or certification they must follow and so they play by their own rules.

My advice to you? Learn to read labels, become familiar with ingredients, and the best rule of thumb is: the shorter and more recognizable the ingredient list, the more natural the product is likely going to be. Or you can just trust us here at The Truth Beauty Company J

Wild-Crafted Ingredients

This term seems to be appearing more frequently. If you want something analogous, think about your garden. Are you familiar with the term ‘heirloom’ when it comes to plants? Kind of the same idea here; wild-crafted is actually a term for an ancient way of growing and harvesting herbs and plants. Specifically, wild-crafted essentially means, that instead of cultivating herbs or plants, they're actually being grown in their indigenous places and harvested sustainably! Super fabulous! Taking from the Earth as she was meant to provide! What a great idea!

Whoever thought choosing a lipstick would be so difficult?